Our Story
The new way to buy window treatments
The Shade It founding team has unparalleled knowledge of the window treatments industry and have seen firsthand every step - from the global curation of fabric rolls, to the multistep manufacturing process, to the sales tactics used by legacy retailers. It is with this deep experience that we realized the incumbents do everything possible to confuse the customer, justify complicated price markups, and ultimately provide a low quality consumer experience. Shade It is different. We continuously ensure the fabrics and styles we offer are vetted by the world's foremost designers. We deliver the perfect balance of optionality and quality, without deceptive sales practices. And, best of all, we custom fabricate in the United States of America, ensuring the product arrives to you on time and at an unbeatable value.
Our mission is to change the way people shop for shades and curtains
For too long the window covering industry has been dominated by fake sales and commission based sales people forcing various products on customers with either in home or showroom presentations. The online alternative is filled with cheap imported products and very little to no service. Unless you're an expert it's been very hard to ensure you get what you need at a competitive price. That's where we come in. We are on a mission to demystify the window covering industry, and provide our customers with the best information to empower them to design, measure and install their own window shades and curtains. We are doing this by working with the best fabricators in the world to be able to offer some of the best lead times in the world, working with US fabricators to maintain the highest quality and building relationships within the supply chain to ensure that we only ever offer the best. Shades and curtains are a large investment into your home furnishings and we believe that with our help we can give you the most bang for you buck!
Explore our fabrics to match your aesthetic
Order free fabric samples from our designer curated ranges, offering you the most on trend designs from all over the world.
Our design DNA
Functionality
The way you live in your space should be the most important thing to consider then selecting the right shades and curtains.
Texture
Different textures can make a room feel warm or cool. The textures that allow light to pass through set the tone for how you feel when you're in that space. We have a curated range of fabrics and products to suit what you're after.
Form
The decision to either make your shades and curtains a feature of your room or simply have them blend into the background always needs to be considered.